NIKE HYPERADAPTWelcome to the future of footwear. Step into a shoe that comes to life when you put it on. It lights up. It senses you.
It adjusts to the shape of your foot and activity in real time. You run, it runs. You jump, it jumps. It's a
revolution disguised as a robot, disguised as a self-lacing shoe.
MY NAME IS E.A.R.L.Nike E.A.R.L. (Electric Adaptable Reaction Lacing) is the
technology that makes self-lacing shoes possible. It
electronically adjusts the lacing, pressure and fit to the
contours of your foot.
STEP INTO THE LIGHTOnce your heel hits the sensor, E.A.R.L.
automatically tightens until the fit is perfect.
I’LL TAKE IT FROM HEREThe heel lights flash when the system starts tightening.
When you see the blue glow, let E.A.R.L. do its thing.
DISCOVER THE BENEFITS
IN THE FUTURE, THERE ARE NO LACESNo loose laces. No distractions.
COME ALONG FOR THE RIDEThe perfect fit, every time.